Marketing & Data Analyst

Quinn Reams

Transforming data into actionable insights.
Projects focused on web analytics, marketing performance, and data-driven decision making.

Data Analytics

Python, SQL, Excel, and KPI-driven analysis.

Clear reporting, polished visuals, and decision-ready views.

Business-focused communication that turns analysis into action.

Featured Project

Using GA4 and Search Console on my own portfolio site to track engagement, monitor key actions, and surface traffic and conversion opportunities.

GA4Search ConsoleSEOWeb Analytics

Evaluating whether a marketing change measurably improved conversions using pre/post analysis and program evaluation logic.

EvaluationConversion AnalysisDashboard

Building a SQL-first dashboard with clean metric definitions, reusable queries, and stakeholder-ready reporting.

SQLDashboardKPI Design

Analyzing cohorts, retention, and customer segments to identify stronger lifecycle and engagement opportunities.

CohortsRetentionSegmentation

Forecasting traffic, leads, and conversions with baseline models, backtesting, and accuracy metrics for planning.

ForecastingBacktestingMarketing Planning

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